Don Robinson, a successful 25-year veteran of the financial industry, was named as the first Chief Executive Officer of the newly formed Gold & Blue Enterprises (GBE), announced in July, 2025, by West Virginia University Vice President and Director of Athletics
Wren Baker.
As the in-house agency for WVU Athletics, Gold & Blue Enterprises is tasked with enhancing the student-athlete experience and focusing on strategic initiatives that drive a competitive and winning edge in the Name, Image, and Likeness (NIL) landscape.
Operating with a private-sector approach, Gold & Blue Enterprises will integrate sales, media, marketing and business operations to drive revenue and support the long-term sustainability and success of WVU Athletics. As GBE's first CEO, Robinson brings private sector leadership, innovation and financial expertise to the position and is tasked with generating new and diversified revenue streams to fuel WVU Athletics.
Robinson comes to West Virginia Athletics from MVB Financial Corp., where he served as its president since 2022. Joining MVB in 2011, he played a pivotal role in transforming the institution from a $350 million bank in North Central West Virginia to a $3 billion bank with nationwide operations.
Before being appointed president in 2022, Robinson previously served as executive vice president, chief financial officer and corporate development officer for MVB Financial and MVB Bank. He also led MVB's listing on Nasdaq, marking the first for a West Virginia bank in 18 years. In growing MVB, he oversaw more than 15 mergers and acquisitions throughout his tenure to strengthen the corporation's place in the financial industry.
Originally a native of Moundsville, West Virginia, Robinson has lived and worked throughout his home state. However, he began his career as an audit manager with Arthur Andersen in Washington, D.C. and later became a partner at the accounting firm of Toothman Rice overseeing audits. Transitioning to the banking industry, he served as a commercial regional manager for Huntington Bank's West Virginia region before joining MVB.
Robinson is also active throughout the Morgantown community and serves on the Finance Committee of St. Francis Central Catholic School, along with being a strong proponent of local sports youth organizations and tournaments. In 2019, Robinson was an ambassador to the American Cancer Society's Real Men Wear Pink program, helping raise funds for breast cancer research.
Robinson received his bachelor's degree from WVU in Business Administration and Accounting in 1997
. In June 2025, his alma mater appointed him to a six-year term on the Board of Directors of the WVU Alumni Association. He and his wife Carrie and their children reside in Morgantown.
