Raquel Rodriguez joined the Mountaineer Football staff in January 2025 as the assistant athletics director for football management and strategy.
She came to WVU after serving as the creative content coordinator for football at Jacksonville State in Jacksonville, Alabama, for three years. She was responsible for all football content, including photography, video and graphics production and managed all social media platforms. Rodriguez introduced a new helmet logo, which has become one of the Gamecock’s primary logos, designed the new turf and uniforms, assisted with new Loring and Debbie White Football Complex designs and directed the gameday content strategy.
As a member of the football administrative team at WVU, she is responsible for collaborating and providing assistance with support staff, on-campus recruiting and campus partners.
Along with the chief of staff and the football operations unit, she manages the day-to-day operations and planning for the program.
Rodriguez is a liaison with the Athletics Department external units in marketing, communications, creative content and social media to further the effectiveness and efficiency of the brand and awareness for the football program.
Rodriguez brings a background in creative content, social media management, reporting and producing.
The Morgantown, West Virginia native graduated from Arizona in 2018 with a bachelor’s degree in communications and a minor in sport management. She was a two-year captain of the Wildcats’ cheerleading squad and administered the program’s social media platforms.
